Practice Operators · a clinic growth employee
Petra is a growth employee for dental, physio, MSK and private health clinics. She finds where your enquiries, follow-up and ad spend are leaking — then, once you approve, does the work in the tools you already use.
Starts free · no card · no setup fee · cancel any time
- Dental · physio · MSK · private health
- Every action approved & logged
- Stays out of the treatment room
What this should feel like
for patients
for your team
for you
A calmer clinic for the owner, the team, and the people walking through the door.
The mechanism is one employee, logs, approvals and weekly summaries. What it should feel like is much simpler:
Reception gets help with the work that slips.
The clinic doesn't follow you home every night.
The quiet leaks
01 · missed enquiries
02 · slow follow-up
03 · wasted ad spend
04 · no clear view
A busy clinic doesn't lose patients all at once. It loses them a dropped task at a time.
Your team is with patients. The phone rings out. A form enquiry waits too long. The ad budget keeps spending whether the ads work or not. And the person who ends up holding all of it, at 9pm, is usually you.
The phone rings out while the desk is with a patient.
Calls ring out and forms wait — and you rarely know how many slipped, or who needs a callback.
Leads go cold in hours.
The clinic that replies first usually gets the patient.
Money goes out on ads every day.
Knowing which ads actually bring enquiries is a job nobody has time for.
You feel the busyness but can't see the numbers.
So you can't tell what's working or what's slipping — until it's already cost you.
None of this is a staffing failure. It's just work with no owner. That's the job you're hiring for.
What Petra actually is
Not another tool to run. Someone to run the work.
Software gives you a dashboard and a to-do list. A chatbot answers one question and forgets it. Petra is neither. She's an employee: she arrives knowing clinic growth, works out what your practice needs, brings you the work for approval, and then carries it out in your own accounts — with a receipt for everything she does.
Another tool (or another agency)
- You configure it, then you run it
- Charges a setup fee and a retainer
- Hands you drafts to implement
- You hope it got it right
- Goes quiet between reports
- Locks you into its own software
Petra
- She works out what's needed and proposes it
- Starts free, meters what she actually does
- Executes approved work in your accounts
- Every action logged, with a receipt
- Escalates anything unclear — to a human, and to you
- Works in the tools you already use
You stay in charge. Nothing goes to a patient without your say-so.
See it work
Press play. Watch her run one enquiry, end to end.
A sample after-hours enquiry, start to receipt — as messages you'd actually get from Petra on Telegram or Slack. This is the governed path every job follows: captured, drafted against your playbook, escalated where it must be, approved, logged. Nothing reaches a patient off-script.
One enquiry, six governed steps — the path every job she runs follows.
Petrayour growth employee · online
Telegram
idle · press play to run one enquiry
What Petra does
Start her on the job that's leaking the most.
You don't buy a pile of software to configure. You point her at the work that's costing you patients, and she runs it — under rules you approve, with logs and a human behind her.
Missed Enquiry Desk
Catches missed and after-hours enquiries, drafts safe follow-up, and queues callbacks for your team.
WON'T — give clinical advice or triage by urgency. Anything medical goes to a human.
Growth Intelligence
Reads your ads and funnel and tells you, in plain English, where enquiries and spend are leaking — and what to keep, cut, or test.
WON'T — change budgets or publish anything live without your approval.
Follow-Up
Makes sure new leads get a fast, on-brand reply and nobody falls through the cracks.
WON'T — message patients about clinical matters or work off an unapproved script.
Content & Ads Performance
Tracks which posts and ads actually bring enquiries and prepares the next round to test.
WON'T — post or spend without sign-off.
Inbox Triage
Sorts the admin inbox, drafts the routine replies, and flags what needs you.
WON'T — touch clinical messages. Those are filtered and escalated, not answered.
Every job runs the same way: an approved playbook, a log of what she did, and a weekly summary for you.
Her first week
Step 1 · Free
Step 2 · Same day
Step 3 · Her first job
Step 4 · Ongoing
Hire her in an afternoon. Not a 12-month contract.
Hire Petra
A short activation — no card, no setup fee, no sales call. You tell her about your clinic; she asks good questions back.
Connect your tools
Petra works inside the accounts you already own — your inbox, your CRM, your ad account, your site. Connect what you want her working on; she adapts to your stack rather than replacing it. Anything she can't safely use, she says so.
She finds the leaks
Her first job is a free clinic growth audit: where enquiries, spend, follow-up and reporting are leaking, in plain English. Yours to keep, whatever you do next.
You approve; she works
She proposes the highest-value job, you approve it, and she does it — logged, receipted, reversible. Add more of her work as she earns it.
free audit her first approved job more of the work as she proves it · you set the pace, she keeps the receipts
Governed, not autonomous
The difference is what happens around the work.
The reason a clinic can hand work to an employee like Petra — and not lie awake about it — is governance. Every action is drafted, checked against a playbook you approved, logged, and either done with your sign-off or escalated to a human. You're never guessing what happened.
Approve before she acts
New work runs in draft. Nothing reaches a patient or your ad account until you've approved it.
A receipt for everything
Every action she takes is logged with a timestamp and a plain-English note. No black box.
A human on the hook
Anything unclear, sensitive, or off-script stops and routes to a person — and to you.
She stays out of the treatment room
No diagnosis, no triage, no treatment advice, no medical records. By design, not by promise.
activity log · illustrative
08:14missed enquiry logged → callback queued for reception
09:02new lead followed up · template: enquiry-reply-v2
11:37ad set flagged · spend up 41%, enquiries flat → recommend pause
14:05message mentions symptoms → escalated to human, not answered
17:30owner summary drafted · 3 caught · 7 queued · 1 flag
Illustrative. Your receipts show your clinic's real actions.
Best fit
Built for a specific kind of clinic.
You'll get the most from Petra if:
- You run a dental, physio, MSK or private health clinic — one site or a few.
- Enquiries come in across phone, forms, ads and DMs — and some slip.
- You'd rather have work handled than buy another tool to run yourself.
- You want AI kept well away from clinical decisions and patient records.
She's probably not for you if:
- You want AI making clinical or triage calls — that's out of scope, on purpose.
- You want something fully hands-off from day one. She's governed, which means she asks before she acts.
Accountability
An employee is only as good as who stands behind her.
"When she escalates, a real person is accountable for what happens next — not a dashboard."
I'm Tom Ravenhill. I've spent 10+ years building marketing-technology and demand-generation systems — the unglamorous plumbing that makes sure enquiries get caught, followed up and measured. Petra is that discipline, made into an employee for clinics, and kept firmly on the admin-and-growth side of the line.
Tom Ravenhill · Practice Operators, part of Managed Operators
Fair questions
The things clinic owners ask first.
Is this an AI receptionist or a chatbot?
No. Those do one narrow thing and hope. Petra is an employee who runs whole jobs under rules you approve, with logs and a human behind her. Answering enquiries is one of her jobs, not the product.
Will she touch patient data or give medical advice?
No. She works on admin and growth — enquiries, leads, ads, follow-up, reporting. Anything clinical is filtered out and escalated to a person. No diagnosis, no triage, no records.
What if she gets something wrong?
New work runs in draft, so you see it before it's live. Everything is logged, anything unclear escalates to a human, and she reports failures honestly instead of retrying quietly. She's built to fail safe, toward a person.
Do I need particular software?
No. She works with the tools you already use, in your own accounts, with the narrowest access the job needs. If a tool is new to her she can still work with it — and if she can't do something safely, she says so.
Do I have to talk to sales first?
No. You hire her yourself and she starts with the free audit. If you want to talk to a human first, you can — but nothing is gated behind a call.
What does she cost?
No setup fee, no minimum term, no sales call to get started. Her first clinic growth audit is free. Beyond that you pay for the work she does, metered transparently — and you can see what everything cost in the same log that shows what she did.
How long until she's doing something useful?
The audit is her first job, and it lands in her first session. Her first approved piece of work follows as soon as you say yes.
See where your clinic is leaking — then decide.
Hire Petra and her first job is a free clinic growth audit: where your enquiries, ad spend, follow-up and reporting are slipping, in plain English. Yours to keep, whether or not she does another thing for you.
Hire Petrafree first job · no card · no setup fee · she never touches clinical data